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Trade Marks

Applying for a Trade Mark

Jane Lambert
Last updated 24 Feb 2004

This case note originally appeared on the NIPCLAW website

This article introduces some of the excellent materials that are already published on the internet by the Patent Office, Chartered Institute of Patent Agents ("CIPA") and Institute of Trade Mark Attorneys ("ITMA"). It also addresses some of the issues that brand owners should consider when contemplating trade mark registration. However, it is not intended to be a guide in itself.

Need for Professional Advice
The first point to stress is that this is not a straightforward area of the law. Though professional representation is not compulsory, it is strongly recommended. The obvious source of such assistance is a patent or trade mark attorney. A local patent or trade mark attorney can be found from the CIPA or ITMA websites.

If a hearing before a Patent Office tribunal or court is necessary, it is worth considering a specialist advocate. Patent and trade mark attorneys frequently argue cases before courts and tribunals and most do so very well, but they are not specialist advocates and have no training or experience of the general law. For complex or tricky cases it pays to instruct patent counsel or a solicitor advocate with substantial experience of intellectual property advocacy. Such advocates can, of course, also advise on the prospects of success at a hearing.

Search and Advisory Service
A pretty good idea of whether an application to register a mark in the UK would succeed can be obtained from a Patent Office search. The service costs £80 is usually completed within a few days. Particulars of the service are available in the leaflet "Trade Marks Search and Advisory Service" which may be downloaded from the Patent Office website.

National, EC or International Registration

Unless the application originates overseas, one of the first issues for a brand owner is whether protection is required for the UK alone, the UK and one or more other EC countries or EC and one or more other countries around the world. If protection for the UK alone is required, an application may be made to the Trade Marks Registry of the Patent Office ("The Registry"). If protection is required throughout the EC, an application should be made to OHIM for a CTM. if protection outside Europe is required an international application may be made to the Patent Office or OHIM for forwarding to WIPO under the Madrid Protocol

Applications to the Registry
A good introduction to the practice of the Registry is the booklet "Applying to register a Trade Mark". As has already been noted, the basic principles of English trade marks law are set out in the Trade Marks Act 1994. These are amplified and applied by the Trade Marks Rules 2000 as amended and as interpreted by decisions of Patent Office tribunals and the courts. The Act implements Council Directive 89/104/EEC ("Trade Marks Directive"). It is therefore necessary to refer to the Directive from time to time as well as to decisions on its meaning of the European Court. The Patent Office helpfully lists most of those decisions on the Trade Mark Decisions page of its website. It also tracks appeals and preliminary references to the Court in all intellectual property cases elsewhere on its site. The practice adopted by the Registry is set out in its Work Manual and in Practice Amendment Notices which are also on its website.

Applications to OHIM
Probably the best starting point for British applicants is the "European Route" page on the Patent Office website. The Office also publishes an excellent booklet "Applying for a Community Trade Mark". There is also plenty of useful material in English in the "Community Trade Mark" index of the OHIM site. It will be recalled that the primary legislation is the Community Trade Mark Regulation (Council Regulation (EC) No 40/94 of 20 December 1993 on the Community trade mark) and that this Regulation is implemented by various Commission Regulations helpfully set out on the Regulations page of OHIM's website. The Regulation follows closely the structure and language of the Directive and therefore decisions of the European Court on the Directive generally apply to the Regulation and vice versa. The other case law of which to take into account are decisions of the Office including, in particular, those of the Boards of Appeal.

International Applications
Again there is a useful Patent Office booklet, "Applying for an International Trade Mark." The "International Route" page of the Patent Office website links to pages on the WIPO site showing the countries that are party to the Madrid protocol, the fees payable and full details of the Madrid system.

Examination
Examination is the process of checking whether an application complies with the conditions for registration. In the UK it is carried out by the Patent Office and for CTMs by OHIM. Those conditions are broadly the same for national and Community trade marks. They are summarized conveniently on the Patent Office "Examination Report" page.

Objections in the UK
If there is an objection to an application in the UK its nature is explained and the applicant is given an opportunity of address the problem. Should the objection be maintained the applicant can seek an "ex parte" hearing before a hearing officer, the procedure for which is set out in the "Trade Marks Hearings" page of the Patent Office website. The Registry's Practice Amendment Notes , Law Practice Directions and Tribunal Practice Notices should be checked before any hearing. Particularly useful are Practice Amendment Circular 1/01 "The Conduct of ex Parte Hearings" and Tribunal Practice Notice 1/2001 "Trade Mark Hearings". Previous decisions of hearing officers are reported and can be accessed through the "Trade Marks Decisions" page of the Patent Office website.

Objections at OHIM
OHIM publishes its "Examination Guidelines" on its website. Appeals lie from examiners' decisions to a Board of Appeal and decisions of the Boards of Appeal may be challenged by proceedings before the Court of First Instance of the European Court.
Publication
If no objection is made to the application or the objection is satisfied the application will be published in the Trade Marks Journal, in the case of a national application, or the Community Trade Marks Bulletin in the case of a CTM application so that members of the public may consider it.

Third party Observations or Opposition

Those who object to an application have the choice of making informal observations under s.38 (3) of the Trade Marks Act 1994 or art 41 of the CTM Regulation to prompt further examination or opposing it formally (see "Third Party Observations" on the Patent Office site and paragraph 10 of the Examination Guidelines on OHIM's).

Opposition

Anybody thinking of opposing a trade marks application should read the "Guidance Notes for Opposition Proceedings in the Trade Marks Registry" or OHIM's "Opposition Proceedings" guidelines as the case may require. The most significant difference between informal observations and formal opposition is that the opponent becomes party to the process and risks contributing to the applicant's costs should the challenge fail. Both the Registry and OHIM encourage the applicant and opponent to try to resolve their differences amicably. If that fails the parties are required to set out their grounds and exchange statements of case and evidence in accordance with a strict timetable for determination by a hearing officer, in the case of a national application, or the Opposition Division in OHIM. Opposition proceedings are known as "inter partes" proceedings in the Registry and decisions in such proceedings are reported on the "Trade Marks Hearings" page. The notes, directions and notices referred to above should be consulted before proceeding to hearing.

Appeals

Appeals from hearing officers lie either to an "appointed person" (usually a patent silk or other distinguished academic or lawyer) or to a judge of the Chancery Division of the High Court in England or Wales or Northern Ireland or a judge of the Outer House of the Court of Session in Scotland. Appeals from the Opposition Division lie to the Boards of Appeal whose decisions may be reviewed by the Court of First Instance.
Grant

Absent any objection or opposition or if all proceedings are resolved in favour of the applicant, the application proceeds to grant. At that point, the mark applied for is entered on the register and a certificate of registration is issued.

Articles
Jane Lambert The Trade Marks Act 1994
Jane Lambert The Trade Marks Rules 2000
3 May 2000

Jane Lambert Community Trade Marks
9 April 2003


 


 

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